Amit Purohit is the Head of Digital Business at Aditya Birla Sun Life AMC Limited (formerly known as Birla Sun Life Asset Management Company Limited). In this role, Amit spearheads the Digital Business across India, bearing P&L responsibilities. The Digital Business encompasses Digital Sales & Strategic Alliances, Digital Marketing, Digital Operations, Customer Experience, and Digital Technology for business verticals including Investor, Distributor, and Corporates.
Amit has been instrumental in revamping the Digital Business, leading many “Industry First” innovations in the digital space. Under his leadership, the Digital Business has launched pioneering initiatives such as Video KYC, an API suite for seamless integrations with large partners, and one-click payment innovations. He has also forged strategic partnerships with major platforms like PhonePe, Paytm Money, and ET Money to drive substantial customer acquisition entirely through digital channels. Recently, the Digital Business has successfully rolled out new digital assets and APIs for partner integrations, as well as micro-sites for tax planning, with some initiatives setting industry benchmarks.
Amit’s career spans over 20 years across various industries, including BFSI, Telecom, and Pharma. He has previously been associated with organizations like Reliance Mutual Fund, Tata Docomo, and ICICI Bank, handling roles in Product Management, Strategic Sales & Business Development, and Marketing.
Amit holds an MBA from Pune University and is a BMGI certified Green Belt in Six Sigma.